Aluminum alloy doors and windows business philosophy: how to choose the brand?

Aluminum alloy doors and windows business philosophy: how to choose the brand?
Faced with a large number of aluminum alloy doors and windows brand, dealers are often at a loss and at a loss: the choice of big brand threshold is high, and the competition among the dealers are also very fierce, very few opportunities. If you choose "new brand" or "small brand", a lot of opportunities, but the fear of the market can not do. More upset distributors, in the face of the war "policy" brand of numerous aluminum alloy doors and windows, dealers is confused and disoriented, who trusted? Who's executive force strong?... It can be said, the dealer can achieve success in business, in addition to their own quality, ability and resources, the brand is the key to select. Of course, here's the choice of brand is not simply referring to the choice of what brand, but also including the choice of what kind of business, and what kind of products.
One, the product is applicable
Aluminum alloy doors and windows products can be made in the market, the key to see the "two force": product force and marketing force. Product force depends on the aluminum alloy doors and windows manufacturers, marketing force to the regional market dealers for the main manufacturers of marketing support as a supplement. Therefore, as a good distributor must choose a good product, select the product weight in the selection of the brand. Marketing experts summed up such a "rule": first-class products and first-class dealer = super market; first-class product + second-class distributors = second-class market; second rate products and first-class dealer = first-class market.
Two, whether in business philosophy
This is ignored by many dealers, the results lead to late cooperation with the manufacturers of contradictions. To know, the concept of conflict is the most difficult to reconcile, will directly lead to conflict in behavior. In fact, the confrontation between the dealer and the manufacturer is the maximum cost of cooperation between the two. In this case, it is easy to make the product become a victim of the struggle". Results one can imagine, once in the regional market to do a "rawish meal", want to restart the market is difficult. Based on this, dealers must clearly understand the production of aluminum alloy doors and windows manufacturers marketing idea, whether with their own marketing concept in tune, otherwise a cooperation will be difficult for a long time.
Three, corporate brand influence
Most dealers in the choice of aluminum alloy doors and windows, all want to be able to close a big brand". However, the "big brand" the threshold is too high. If dealers have the opportunity to have the strength, the ability to choose the big brand is good, so that can effectively reduce the intensity of the product market development. But, for a mature industry market, can be called big brand is also 3 - 4, and one is developing in the industry, less real big brand". As dealers must recognize that the market opportunity is not always a big brand, a number of small brands, new brand in the regional market also have a chance to win. Because big brands also may not, or the product is not enough features, insufficient localization, and local market demand disjointed...
Four, marketing model is scientific
In marketing, always adhere to a point of view: the model to find the right, with half the effort. For aluminum alloy doors and windows industry, product homogeneity imagination is more serious, which determines the product force similar to the successful marketing of the key to look at the marketing force. In this case, the nature of competition among enterprises is the competition of business models, especially the competition of marketing mode. Therefore, the dealer wants to study the marketing model is scientific and reasonable, whether it is suitable for the local market.
Five, post marketing support
Aluminum alloy doors and windows in marketing can be summed up as such a formula: the success of Marketing = product force + dealer marketing force + manufacturers of marketing force. In the investment stage, many aluminum alloy doors and windows manufacturers will come up with a lot of policies, and throws a lot of commitment. However, there are a lot of manufacturers is to say a set, do a set of. Therefore, the commitment to the agreement of the manufacturers are reliable, so the dealer to find those who dare to marketing support terms of the contract manufacturers. For marketing support, including air support and ground support, which is often reflected in the form of marketing policies. Then, the dealer should pay close attention to the policy and commitment, mainly including the following aspects: product support policy, policy for protecting the interests of the market, sales incentives, promotional support policy, service policy support and so on many aspects.
Six, service system is perfect
For aluminum alloy doors and windows, if left the effective service support, aluminum alloy doors and windows will become the "semi product". Therefore, dealers want to carry out the business can not be separated from the production of a sound service system, as well as the necessary service policy support. For this reason, the dealer to service system for the production of aluminum alloy doors and windows manufacturers do the following test: whether they have or build brand service. Service model is scientific and reasonable? Service network is perfect? Service software and hardware facilities are complete and reasonable? Service personnel quality is good? Service standards is leading? Service process is reasonable? Service system is perfect or not? A service has no negative complaints?... Dealers must be more tune, more research, only the election brand, more sweat, cooperation can be less tears".
Seven, market success stories
For aluminum alloy doors and windows products investment, investment can be divided into the following three kinds of situations: first, new products for the first time, the old product blank market investment, product market to restart investment. New products for the first time investment, the product may be better,